REBRAND–MARKETING

CLIENT: Florida State University Alumni Association Traditions Catering & Events

​

SCOPE OF WORK: ESPMedia was contracted to rebrand the FSU Alumni Association’s (FSUAA) catering and events services and to develop a marketing plan for the re-brand rollout. The goal was to leverage FSUAA’s existing infrastructure to place them as a top-of-mind destination for individuals and organizations.

​

ASSETS: Custom Logo Suite, Custom Icon Suite, Custom Color Palette, Brand Style Guide, Copywriting, Print and Digital Ads, Event Space Palm Cards, Oversized Brochure, Custom Thank You Cards with original watercolor, Website Wireframes, Media Plan and Ad Buy Recommendations